Logo designs

Below are some of the logo designs created by us

Importance of Logo Design in Business

1. Purpose

Logos for corporate are intended to be the face of the company i.e. they are the graphical display of the company’s identity and uniqueness by providing essential information on a company for consumers to identify with The logo is also the main item that is used in advertising and marketing strategies of a company.









2. Brand Identity

The logo is the main visual component of the overall brand identity of the company. The logo will appear on stationery, business cards, website(s) and ads. The logo’s theme should; however, be in line with the company’s colours in order to reduce ambiguity.

3. Design Principles

Great logos should be unique and easily comprehensible to the potential consumers. Although there are a lot of choices in terms of colour, typography and visual element, the logo should help convey information about the company e.g. tech firms tend to use angular logos to convey speed while service-oriented companies rather use rounded logos, conveying a sense of service and trust.